DENTTABS

When I joined DENTTABS as an in-house designer, I stepped into a company with an exceptional product — toothpaste tablets that eliminate plastic tubes, reduce water usage, and reimagine a daily ritual. But like many purpose-driven startups, their visual identity and communication hadn’t yet caught up with the innovation behind the product.

Over the course of a year, I worked hands-on within the team to evolve DENTTABS from a niche eco-brand to a confident, scalable voice in the sustainable personal care space.

My Role: Strategic Design from Within

As part of the internal creative and marketing team, I acted as a bridge between brand strategy, product, and communication — helping shape how DENTTABS looked, spoke, and behaved across every touchpoint.

Visual Identity & System Design

One of my first tasks was to audit and refine the brand’s visual core — simplifying what was working, fixing what wasn’t, and creating the missing pieces.

• Introduced a more coherent visual system for typography, layout, icons, and motion
• Refreshed the color palette to better differentiate products and improve shelf recognition
• Developed templates and assets that scaled across print, digital, and social

Packaging Evolution

Packaging was a key area of focus. I helped rework the front-of-pack hierarchy, simplify product naming, and align design with regulatory, environmental, and usability requirements.

We balanced eco-conscious production methods (low-ink, compostable materials) with a design language that felt bold, clean, and scientifically credible — giving DENTTABS an edge in both retail and D2C environments.

Campaign & Content Design

Beyond static visuals, I developed campaign concepts, sales materials, and digital assets to support product launches, trade events, and collaborations. I collaborated closely with founders, copywriters, and marketing leads to ensure tone, timing, and visuals all aligned.

What We Achieved

During my time at DENTTABS, we laid the groundwork for a more scalable and emotionally resonant brand. Some outcomes included:

• A revitalized brand identity with higher consistency across all touchpoints
• Stronger visual storytelling that clarified the brand’s mission and product benefits
• Packaging that aligned with both retail visibility and environmental responsibility
• A shift from an “eco-niche” feel toward a confident, future-ready brand

What I Took With Me

Working at DENTTABS showed me what it means to build a brand from the inside out — navigating fast growth, startup constraints, and purpose-driven tension. I learned how to collaborate across departments, design with agility, and advocate for clarity and consistency in a rapidly evolving environment.

It also reinforced my belief that great design doesn’t shout — it aligns, simplifies, and moves people toward better choices.